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Event guide · New Delhi · 30 July to 1 August 2026

Sports, Fitness & Infrastructure Expo 2026: Dates, Venue, Highlights and Event Guide

Sports, Fitness & Infrastructure Expo 2026, usually shortened to SFI Expo, was the first edition of The Times of India's business-to-business exhibition for India's sports, fitness and sports infrastructure industries. It ran for three days, from 30 July to 1 August 2026, in Hall 14 at Bharat Mandapam, New Delhi, and set out to put infrastructure developers, sports technology companies, fitness brands, equipment manufacturers, federations, government bodies and investors on one floor. This guide covers the dates, the venue, the organiser, the industry focus, the highlights, the audience and the questions people ask about the show.

Written by the HoloBox911 team, who supplied a hologram display to an exhibitor at SFI Expo 2026 · Updated 8 October 2026

Exhibition stands on the Hall 14 floor at Sports, Fitness & Infrastructure Expo 2026, Bharat Mandapam, New Delhi

SFI Expo 2026 at a glance

EventSports, Fitness & Infrastructure Expo 2026Also written as SFI Expo 2026
Dates30 July to 1 August 2026Three days, 10am to 6pm daily
VenueHall 14, Bharat MandapamPragati Maidan, New Delhi
OrganiserThe Times of IndiaPublished by Bennett Coleman & Co. Ltd
EditionFirst editionLaunched as an annual platform
FormatB2B exhibition and conferenceTrade visitors only, not open to the public
Industry focusSports infrastructure, sports tech, fitness, goodsSix exhibitor categories across four pillars
Official websitetoisfiexpo.timesofindia.comRegistration and exhibitor information
Scale200+ exhibitors from 10+ countriesOrganiser's pre-event projection, not an audited result

What is Sports, Fitness & Infrastructure Expo?

Sports, Fitness & Infrastructure Expo, usually shortened to SFI Expo, is a business-to-business exhibition and conference for India's sports, fitness and sports infrastructure industries. It was launched by The Times of India, and the 2026 show at Bharat Mandapam in New Delhi was its first edition.

The show was built around a simple observation: the people who plan, build, equip and operate sporting facilities in India rarely meet the people who supply them in one place. SFI Expo set out to fix that, putting infrastructure developers, sports technology companies, fitness and performance brands, equipment manufacturers, federations, government bodies and investors on the same floor for three days.

The Times of India has positioned the expo as an annual platform rather than a one-off. It is aligned with national programmes including Khelo India and Fit India, and with the stated ambition of placing India among the top ten sporting nations by 2036 and the top five by 2047.

What SFI Expo covers

The organiser groups the exhibitor floor into six categories:

  • Sports equipment and active lifestyle: sports goods, training equipment, sportswear and footwear, protective gear and golf equipment
  • Sports technology and innovation: wearables, AI analytics, performance monitoring, smart arenas, digital fan engagement, e-sports and AR and VR training tools
  • Sports materials and manufacturing: technical textiles, rubber, leather and composites, adhesives, CNC and moulding machinery, 3D printing and packaging
  • Fitness, wellness and performance: gym and training equipment, rehabilitation devices, sports medicine, nutrition and recovery technology
  • Sports infrastructure and development: stadium and arena developers, sports flooring, turf, seating, lighting and HVAC, roofing, scoreboards and LED screens
  • Sports services, management and experiences: academies, federations, sports management firms, sports tourism operators and educational institutions

SFI Expo 2026 dates and schedule

SFI Expo 2026 ran for three days, from Thursday 30 July to Saturday 1 August 2026, at Bharat Mandapam in New Delhi. Listings published ahead of the show gave daily opening hours of 10am to 6pm. The organiser did not publish a public session-by-session agenda, so the table below describes the exhibition days rather than a conference timetable.

DateWhat was on
Thursday 30 July 2026Day one of three. The exhibition floor in Hall 14 opened to registered trade visitors at 10am.
Friday 31 July 2026Day two. The exhibition ran for a full day on the same 10am to 6pm schedule, alongside the conference programme.
Saturday 1 August 2026Day three and closing day. The show closed at 6pm and stands were dismantled afterwards.

Where was SFI Expo 2026 held?

SFI Expo 2026 was held in Hall 14 at Bharat Mandapam, the convention and exhibition complex inside Pragati Maidan in central New Delhi. Bharat Mandapam is owned by the Government of India and run by the India Trade Promotion Organisation. It was inaugurated in July 2023 and hosted the G20 Leaders' Summit that September, which makes it the country's flagship venue for shows of this kind.

The complex covers about 390,000 square metres, of which roughly 150,000 square metres is exhibition space spread across its halls. Hall 14 is one of the larger double-storey halls, and it held the whole of SFI Expo 2026 rather than a part of it, so everything described in this guide took place under one roof.

Getting there is straightforward. The nearest Metro station is Supreme Court on the Delhi Metro Blue Line, next to Gate 10. Hazrat Nizamuddin railway station is about three kilometres away, and Gate 4, on Bhairon Marg, is the gate normally opened to exhibition visitors.

Who organises Sports, Fitness & Infrastructure Expo?

SFI Expo is organised by The Times of India, published by Bennett Coleman & Co. Ltd. The 2026 edition was the newspaper group's first move into the exhibitions business, and it was launched as an annual platform rather than a single show.

The Times of India

The expo is run through the group's response and brand capital division. Announcing the launch, its president for response and brand capital, Surinder Chawla, framed the show around the view that India is entering a new era in sport, and described the aim as an integrated platform spanning the sports, fitness, technology and infrastructure value chain.

Government backing

The expo was unveiled by Mansukh Mandaviya, the Union Minister for Youth Affairs and Sports, together with the Ministry of Youth Affairs and Sports. The organiser has aligned the show with national programmes including Khelo India, the Fit India movement and Sports Authority of India initiatives.

A trade show, not a public one

SFI Expo runs strictly as a business-to-business event. Its stated audience is sports enterprises, infrastructure companies, government bodies, fitness and wellness firms, federations, investors and innovators, rather than the general public, and entry is for registered trade visitors.

Contact and registration

Visitor and exhibitor enquiries go through the official site at toisfiexpo.timesofindia.com. For the 2026 edition the organiser published exhibit@timesofindia.com and +91 84477 26565 as its contact points, and visitors could pre-register online before the show.

SFI Expo 2026 theme and industry focus

The Times of India did not publish a named strapline theme for the first edition in the way some annual conferences do. What it did publish is a clear industry focus, organised around four pillars, and a stated purpose: to bring together the business, technology and policy sides of Indian sport in one place.

Sports infrastructure

Stadium and arena systems, sports flooring, turf and tracks, seating, lighting, HVAC, roofing and tensile structures, scoreboards and LED screens, and playground and leisure facilities. This pillar covers the physical building of venues, from a municipal playing field to a competition arena, and it is where aquatic facilities such as pools, filtration and water treatment also sit.

Sports technology and innovation

Wearables, AI analytics, performance monitoring, smart arenas, digital fan engagement, e-sports platforms, smart facility systems and AR and VR training tools. The pillar reflects how much of the current investment in Indian sport is going into software, data and visualisation rather than concrete.

Fitness and performance

Commercial gym and training equipment, rehabilitation devices, sports medicine, nutrition, recovery technology and wellness facilities. This is the part of the show aimed at fitness chains, clubs, academies, hotels, resorts and corporate wellness buyers rather than at competition venues.

Goods and manufacturing

Technical textiles, rubber, leather and composites, adhesives, CNC and moulding machinery, 3D printing, packaging, protective equipment and trophies. India's sports goods manufacturing base is one of the sectors the Union Budget 2026-27 singled out for support, with ₹500 crore allocated to promoting sports goods manufacturing, research and innovation in equipment design and material sciences.

Highlights of SFI Expo 2026

What was on the floor

The exhibition was the centre of the show: three days of stands across the six exhibitor categories, with product launches and live demonstrations rather than catalogue displays. Ahead of the event the organiser projected more than 200 exhibitors from over 10 countries, showing upwards of 1,000 products and services.

  • An exhibition floor spanning infrastructure, technology, fitness, goods, materials and sports services, with working equipment on the stands
  • A conference programme running alongside the exhibition, aimed at the business, technology and policy sides of Indian sport
  • Product launches and live demonstrations, including interactive and immersive technology used to show facilities too large to bring into a hall
  • Structured networking between suppliers, federations, government and institutional buyers, academia and investors

What the show was aiming at

Two policy currents ran underneath the first edition, and the organiser referenced both:

  • Olympic Vision 2036: the national ambition to place India among the top ten sporting nations by 2036 and the top five by 2047, which depends on building training and competition facilities at scale.
  • Khelo India and Fit India: the government programmes the expo is aligned with, now reinforced by the Khelo India Mission announced in the Union Budget 2026-27, which covers talent pathways, coaching, sports science, leagues and facility development.

The sports, fitness and infrastructure industry in numbers

The figures below describe the Indian market SFI Expo was built to serve. Market sizes come from KPMG's Sportlight report on the business of sports in India, published in September 2025. Budget figures come from the Government of India's Union Budget 2026-27.

USD 19 bn
India's sports economy, projected to reach USD 40 billion by 2030 (KPMG)
12 to 14%
Annual growth rate of India's sports economy (KPMG)
USD 2.7 bn
Current investment in sports infrastructure, projected to reach USD 6 billion by 2030 (KPMG)
USD 6.7 bn
Sports goods manufacturing, projected to reach USD 11 billion by 2030 (KPMG)
USD 1.6 bn
India's sports technology sector (KPMG)
₹4,480 cr
Ministry of Youth Affairs and Sports allocation for 2026-27, up ₹1,133 crore on the 2025-26 revised estimate
₹500 cr
Allocated in the Union Budget 2026-27 to promoting sports goods manufacturing
1,000+
Khelo India Centres operational, alongside more than 100 Sports Authority of India centres (KPMG)

Market and facility figures are KPMG estimates published on 25 September 2025. Budget figures are from the Government of India's Union Budget 2026-27. Exhibitor and visitor counts published before the show were organiser projections and are not treated as results.

The full figures

MeasureFigure
India's sports economyUSD 19 billion, projected to reach USD 40 billion by 2030 (KPMG)
Growth rate of the sports economy12 to 14 per cent a year (KPMG)
Sports infrastructure investmentUSD 2.7 billion, projected to reach USD 6 billion by 2030 (KPMG)
Sports goods manufacturingUSD 6.7 billion, projected to reach USD 11 billion by 2030 (KPMG)
Sports technology sectorUSD 1.6 billion (KPMG)
Sports sponsorship, 2024₹16,633 crore, with non-cricket sponsorship up 19 per cent year on year (KPMG)
Ministry of Youth Affairs and Sports, 2026-27₹4,479.88 crore (BE), up ₹1,133 crore on the 2025-26 revised estimate of ₹3,346 crore
Sports goods manufacturing scheme₹500 crore allocated in the Union Budget 2026-27
Government sports facilitiesMore than 1,000 Khelo India Centres and more than 100 Sports Authority of India centres (KPMG)

Market and facility figures are from KPMG's Sportlight report on the business of sports in India, published on 25 September 2025. Budget figures are from the Government of India's Union Budget 2026-27, presented on 1 February 2026.

One exhibitor's stand

HoloBox911 at SFI Expo 2026

Fluidra, the aquatic infrastructure supplier, rented a HoloBox911 hologram display for its stand in Hall 14. Laid out in landscape, the unit carried an interactive 3D presentation of complete pool environments: an Olympic competition pool, a diving pool and its ten-metre tower, a plant room opened up as a cutaway, and a movable bulkhead dividing a fifty-metre tank. Visitors drove it themselves from a touch panel. It is the one exhibitor activation documented on this page, and the full account is on the case study. Read the Fluidra case study →

HoloBox911 hologram display on the Fluidra stand in Hall 14, Bharat Mandapam, SFI Expo 2026
01
Fluidra Olympic competition pool shown as an interactive 3D hologram on HoloBox911
02
Fluidra diving pool and ten-metre diving tower shown in 3D on the HoloBox911 display
03
Fluidra pool plant room as a 3D cutaway showing sand filters, pumps and pipework
04
Visitor using the touch panel to explore the Fluidra diving pool in 3D at SFI Expo 2026
05
Fluidra AstralPool stand with its arch in Hall 14 at SFI Expo 2026, Bharat Mandapam
06
1 / 6‹›

Who attends SFI Expo?

SFI Expo is a trade show, so its floor is built for buyers and specifiers rather than the public. The organiser's published visitor profile covers five groups: business visitors, government and institutional delegates, investors and financial institutions, associations, federations and academia, and sports and fitness communities.

In practice that means sports infrastructure developers and contractors, architects and design firms, real estate developers, technology providers, fitness chain owners and gym franchises, event and sports marketing agencies, retailers and distributors, corporate wellness managers, and hotels and resorts. Alongside them come delegations from the Ministry of Youth Affairs and Sports, the Sports Authority of India, state sports departments, smart city and urban development missions, municipal corporations, public sector undertakings, and police and defence. Venture capital and angel investors, CSR and ESG funds, infrastructure and private equity firms, sports universities, training academies and coaching associations complete the list.

Questions

SFI Expo 2026: questions and answers

Answers to the questions people most often search for about Sports, Fitness & Infrastructure Expo and its 2026 edition, in three groups. Select a question to read the answer.

Group 1 of 3 · 5 questionsAbout SFI Expo

What is Sports, Fitness & Infrastructure Expo?

SFI Expo is a business-to-business exhibition and conference for India's sports, fitness and sports infrastructure industries, launched by The Times of India. It brings infrastructure developers, sports technology companies, fitness and performance brands, equipment manufacturers, federations, government bodies and investors onto one floor. The 2026 show at Bharat Mandapam in New Delhi was its first edition, and the organiser has set it up as an annual platform.

Who organises SFI Expo?

The Times of India, published by Bennett Coleman & Co. Ltd, organises the expo through its response and brand capital division. The 2026 edition was the group's first exhibition. It was unveiled by Mansukh Mandaviya, the Union Minister for Youth Affairs and Sports, together with the Ministry of Youth Affairs and Sports, and it is aligned with national programmes including Khelo India and Fit India.

What does SFI stand for?

SFI stands for Sports, Fitness & Infrastructure. The show's full name is the Sports, Fitness & Infrastructure Expo, and because it is presented by The Times of India it also appears as The Times of India SFI Expo. Each edition is named after its year, which makes the first one SFI Expo 2026.

Which industries does SFI Expo cover?

Six exhibitor categories: sports equipment and active lifestyle; sports technology and innovation; sports materials and manufacturing; fitness, wellness and performance; sports infrastructure and development; and sports services, management and experiences. At a higher level the organiser groups these into four pillars: sports infrastructure, sports technology, fitness and performance, and goods and manufacturing.

Is SFI Expo held every year?

The Times of India launched it as an annual platform and the 2026 show was the first edition. Dates for a 2027 edition had not been announced at the time of writing. The official site, toisfiexpo.timesofindia.com, is where each new edition is announced.

Group 2 of 3 · 5 questionsSFI Expo 2026

When was SFI Expo 2026?

SFI Expo 2026 ran for three days, from Thursday 30 July to Saturday 1 August 2026. Listings published ahead of the show gave daily opening hours of 10am to 6pm. The organiser did not publish a public session-by-session agenda for the conference programme.

Where was SFI Expo 2026 held?

In Hall 14 at Bharat Mandapam, the convention and exhibition complex at Pragati Maidan in central New Delhi. Bharat Mandapam is run by the India Trade Promotion Organisation, was inaugurated in July 2023 and hosted the G20 Leaders' Summit that September. The complex covers about 390,000 square metres, of which roughly 150,000 square metres is exhibition space.

How do you get to Bharat Mandapam?

The nearest Metro station is Supreme Court on the Delhi Metro Blue Line, next to Gate 10. Hazrat Nizamuddin railway station is about three kilometres away. Gate 4, on Bhairon Marg, is the gate normally opened to exhibition visitors.

How big was SFI Expo 2026?

Ahead of the show the organiser projected more than 200 exhibitors from over 10 countries, with more than 1,000 products and services on display, and one trade listing estimated around 10,000 visitors. These were pre-event projections. No audited attendance figures have been published, so treat them as the scale the show was planned at rather than the scale it achieved.

What were the highlights of SFI Expo 2026?

The exhibition floor itself, spanning all six exhibitor categories with product launches and live demonstrations rather than static displays; a conference programme aimed at the business, technology and policy sides of Indian sport; interactive and immersive technology on exhibitor stands, used to present facilities too large to bring into a hall; and structured networking between suppliers, federations, government buyers, academia and investors.

Group 3 of 3 · 5 questionsVisiting and exhibiting

Who should attend SFI Expo?

It is strictly a trade event. The organiser's visitor profile covers sports infrastructure developers and contractors, architects and design firms, real estate developers, technology providers, fitness chain owners and gym franchises, retailers and distributors, corporate wellness managers, hotels and resorts, government and institutional delegates, investors, federations and academia.

How do you register to visit SFI Expo?

Visitors pre-register online through the official site at toisfiexpo.timesofindia.com. Listings for the 2026 edition noted that business visitors could also gain entry by presenting a corporate identity card or business card at the door. It is a B2B show and is not aimed at the general public.

How do you exhibit at SFI Expo?

Exhibitor enquiries go through the organiser. For the 2026 edition the published contact points were exhibit@timesofindia.com and +91 84477 26565, with stand and sponsorship information on toisfiexpo.timesofindia.com.

Why does sports infrastructure get its own show in India?

Because the money going into it is growing quickly. KPMG put India's sports economy at USD 19 billion in its September 2025 Sportlight report, with infrastructure investment at USD 2.7 billion and projected to reach USD 6 billion by 2030. The Union Budget 2026-27 raised the Ministry of Youth Affairs and Sports allocation to ₹4,479.88 crore and launched a Khelo India Mission covering training centres, coaching, sports science, leagues and facility development.

Did HoloBox911 exhibit at SFI Expo 2026?

HoloBox911 did not take a stand of its own. A HoloBox911 hologram display was rented by Fluidra, the aquatic infrastructure supplier, for its stand in Hall 14, where it ran an interactive 3D presentation of pool environments that visitors explored from a touch panel. The full account is on the Fluidra case study page.

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