The brief
NatWest Group ran X Stock Elevate on Tuesday 3 November 2026 across seven cities: Edinburgh, Manchester, London, Chennai, Bengaluru, Gurugram and Zurich. The theme of its Experience Zone was "Fast. Frictionless. Flow."
For the two Indian locations, working in partnership with Virtusa, the idea was Immersive Express Banking: what a branch visit could feel like if the everyday questions never had to reach a counter, and a specialist was a tap away.
What we did
We installed a 6-foot HoloBox911 in the Experience Zone at each location and ran one experience in three modes. Visitors could tap a touch menu of Forex, Insurance, Mortgages and Cards, speak to a custom AI avatar, or connect to a banker.
The banker was remotely available and appeared in the display, interacting with visitors in both locations. The HoloBox switched between the modes through the day, and the display carried Virtusa's branding as NatWest Group's partner on the project.
The result
More than 300 people came through in Bengaluru and more than 250 in Gurugram. The film and photos below show what that looked like: crowds around the unit in both cities, with people trying each mode for themselves.
