The brief
Anaptyss builds AI-native platforms for banks and regulated enterprises. ANA, its control assurance platform, runs walkthroughs, tests control design and effectiveness, and drafts audit-ready reports, with people reviewing every result.
That's a lot to explain to a room of risk and banking leaders. The team wanted ANA to introduce itself, so visitors could explore at their own pace while Anaptyss presented, without a brochure or a queue.
What we did
We placed a HoloBox911, wrapped in Anaptyss branding, in the client lounge of its Gurgaon office. Inside stood ANA: a full-height 3D figure, rendered so it appears to stand in the box rather than on a screen.
ANA opens with a welcome, then offers ten questions on the glass. They run from what ANA is and how it works to whether it is secure, who stays in charge, which controls it tests, how it fits GRC platforms, and whether auditors can trace its results. Anaptyss set the order and approved every word, and ANA speaks each answer aloud in English. HoloBox911 handled the avatar build, the voicing, the delivery, the installation and an on-site operator.
The result
Visitors had an easy way in: walk up, tap, listen. The questions a risk leader would ask got answered the same way every time, while the Anaptyss team presented across the room.
The final question hands each visitor to a team member for a live demo, so the HoloBox started conversations rather than replacing them.
