The brief
Fine jewellery is hard to appreciate behind glass at a crowded event. At Couture India 2026 in New Delhi, the goal was to present pieces at a scale and level of detail the eye can't usually see.
What we did
We deployed two HoloBox911 displays. Statement necklaces, rings, earrings and other pieces were selected for the showcase and prepared as large-format 3D content.
Each piece was presented with controlled 360° rotation, close-ups on gemstones and craftsmanship, and smooth transitions between products. One display showcased whole collections, the other detailed individual pieces.
The result
The jewellery floated at full scale throughout the event, and the stand became the spot people lined up to photograph: one selfie, then a queue.
The same 3D content can be reused for store launches and festive campaigns.
