A life-size 3D hologram display

The 7-foot HoloBox sits in both our Mumbai and Hyderabad experience centres, and it is in use rather than on display. We stream our leadership in from France and from our other India locations, and we run product showcases, 3D application demonstrations and client briefings through it. It has become the centrepiece of each centre: the thing visitors remember, and the thing they raise again in the next conversation.

More than 1,000 of our top vendors came through the one-to-one engagement zone at Bharat Mandapam and spoke directly with a holographic AI avatar. It had been trained on over 700 DigiLib use cases spanning our product, sustainability and brand content, and it held those conversations in both English and Japanese.

Our HR Convention in New Delhi needed our Tokyo leadership present, not on a screen. They appeared life-size, in the room. The international live stream and the post-production were both handled end to end, at the standard an executive audience expects.

We showed our garments on AI-generated models and 3D mannequins inside the HoloBox rather than only on physical mannequins. Over five days at Bharat Tex it held the attention of more than 12,000 visitors.

You cannot put a swimming pool on an expo floor. We put detailed 3D models of ours inside the HoloBox instead, with a custom application visitors used themselves to explore designs, configurations, features and components. At the SFI Expo it gave us real product conversations.

At IMTOS 2025 we ran three things off one stand at the same time, and that was deliberate. The anamorphic LED display did the work at a distance and pulled people off the aisle. The life-size HoloBox AI avatar took over once they arrived, answering product questions and walking them through specifications without tying up a sales engineer. The touch screen was there for the ones who wanted to explore it themselves. Three visitor types, three stages, all covered.