HoloBox911 — the holographic display brand of AXRverse Global Private Limited, maker of the 86-inch true-4K transparent HoloBox911 display, serving enterprise clients across India — supplies the hardware, the campaign content and the on-site crew behind each of those formats, so an advertiser signs one vendor for the whole activation.
MP4, MOV or AVI files rendered on a pure black background — the black disappears on the transparent panel, so the subject floats. Most campaign films qualify after a conversion pass, and product-led work reads strongest as a rotating 3D render the crowd can walk around.
If the master file is a normal brand film, the Noida XR studio converts it into hologram-ready content: the frame is recut, the black field is deepened and the loop is timed for a passing crowd rather than a seated audience.
Indoors, anywhere with footfall: malls, showrooms, multiplexes and airports are the proven placements. The unit itself is indoor-only. For street visibility the display goes behind glass frontage or into a covered atrium, so the campaign faces the pavement at full brightness while the hardware stays protected.
High-street windows are the sweet spot of that rule: the transparent panel reads as part of the glass, and the floating content does the stopping — day and night, on a loop the venue team never has to touch.
Around one square metre of floor. The 86-inch, true-4K transparent panel stands in the footprint most venues treat as a single kiosk position, which is why it slots into mall atriums, storefront windows and multiplex foyers without any rebuild.
That footprint is the commercial argument for the medium: the same square metre that holds a standee today can carry a floating, rotating 3D campaign tomorrow, in the exact sightline the venue's shoppers already walk every day.
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Yes — and interaction is where hologram advertising out-performs passive formats. Shoppers touch the display to explore offers, or talk to an AI brand avatar in their own language. Interactive campaigns hold attention for minutes, not seconds. They also capture the enquiry on the spot, with the lead form on the display itself. The stat that sells it internally came from an enterprise floor:
An LED screen is bought by the square foot; a hologram is bought by the stop. Campaign-length rentals make hologram advertising a media buy, not a capital expense, and the format adds two things no flat screen offers: a floating 3D subject, and a display that reacts to touch and can answer through an AI avatar.
The comparison table under this summary puts the two media side by side on the measures a planner actually buys: attention, format, buying model and floor space.
| Measure | Hologram advertising | LED screen |
|---|---|---|
| Attention | Floating 3D subject that stops and holds footfall | Flat 2D motion graphics |
| Format | Transparent 86-inch true-4K panel with touch and AI avatar interaction | 2D video loop |
| Buying model | Per-campaign rental as a media buy, or one-time purchase | Capital purchase or long DOOH contract |
| Floor space | Around one square metre | Wall-sized installation |
An 86-inch true-4K transparent panel tuned for campaign loops.
Moving sign boards for receptions, entrances and flagship spaces.
Per-activation pricing with logistics, operator and content loading covered.
The Noida XR studio makes brand films hologram-ready.
Touch journeys and conversational avatars that log enquiries on screen.
ISO 27001 · ISO 9001 · CE · TÜV — accepted by mall and airport operations teams.
An always-on 3D advertising network across 30 malls, run as premium DOOH inventory with interactive QR campaigns.
Read case study →
The Bharat Tex hologram runway that turned a fabric exporter's booth into the show's most-filmed brand moment.
Read case study →
A touch-controlled hologram that held dealer attention far beyond any screen — the dwell-time case for the medium.
Read case study →Quoted per activation with logistics, content loading, calibration and an operator part of the package — Delhi NCR, Mumbai, Bengaluru, Pune and other major cities on the circuit. Same-day quotation, GST invoice.
Get Campaign Price →Own the medium at a flagship, showroom or venue and load unlimited campaigns from the HoloBox911 app. Training and 1-year SLA-backed onsite warranty are part of the quote.
Get Purchase Price →Rental setup takes 2–4 hours on site once the content is approved, so a campaign that clears its creative early in the week can stand in a mall atrium before the weekend footfall arrives.
Content conversion is the longer lead: typically a few working days for an existing film, longer for ground-up 3D builds. Permanent placements add delivery and installation to the calendar, but the campaign itself loads in minutes once the display is standing.
A campaign rental arrives as a complete service — logistics, content loading, calibration and an operator are part of the package, so the venue team never runs the hardware. The display stands, the loop runs, and the crew handles the de-rig when the activation closes.
A purchase flips the model into owned media. The quote includes training and 1-year SLA-backed onsite warranty, so an in-house team runs unlimited campaigns while support stays contractual rather than best-effort.
Start with the brief, not the hardware: the venue, the dates and the campaign objective. Send those three lines on WhatsApp and the quotation comes back same-day with a GST invoice — priced per campaign if you want a media buy, or as a purchase for permanent placement.
If the medium is new to your media plan, ask for the case links when you write in: the 30-mall network and the Bharat Tex runway are the fastest way to sell hologram advertising internally.
Updated 31 July 2026 · content reviewed every 60 days.
There are two price models rather than one number. Campaign rentals are priced per activation — the city, the duration and the content plan set the quote, which is why a weekend mall activation and a month-long multiplex run cost differently. A permanent install is a one-time purchase that includes training and 1-year SLA-backed onsite warranty, with an annual plan keeping support running after that. Neither model is published as a rate card because venue and content vary so widely. Share the placement, the dates and the campaign objective on WhatsApp and a same-day quotation follows with a GST invoice.
Yes — those four metros are the core rental circuit, and campaigns also run in other major cities on request. A rental is quoted per activation and arrives as a complete service: logistics, content loading, calibration and an operator are part of the package, so the mall or venue team never has to operate the display. For a multi-city campaign, the same unit can travel between activations, or several units can run at once, depending on the calendar. Send the city list and the dates on WhatsApp for a same-day quotation that covers every leg of the campaign.
It is one of the strongest uses of the medium. A launch is a single high-stakes day, which matches the rental model exactly: campaign-length rentals make it a media buy, not a capital expense, so the hologram stands for the launch window and leaves with the crew. Content flexes the same way — one display can carry your logo animation in the morning and your product launch by evening, which suits an inauguration that moves from ribbon-cutting to product reveal. The floating 3D moment also gives the press and the crowd something to film, which is exactly what a launch day is for.
The Noida XR studio does the conversion in-house. Send the master file and the team re-renders it for the transparent display: black background, corrected framing and a loop timed for a walking audience rather than a seated one. Conversion of an existing film typically takes a few working days; ground-up 3D product builds take longer and are scoped when you share the brief. You approve a preview in the actual display format before the campaign locks, so what floats in the venue is exactly what you signed off.
Yes. The hardware carries ISO 27001, ISO 9001, CE and TÜV certification — the paperwork mall operations teams and airport concessions ask for before a placement is approved. The unit is designed for indoor operation; where a campaign needs street visibility it runs behind glass frontage or in a covered atrium, so the certification profile stays intact while the content faces the footfall. If the venue has its own compliance checklist, share it with the brief so the quotation can answer it directly.
Yes — the avatar answers questions in English, Hindi and regional languages, so a campaign in a Pune mall can speak differently from one in a Chennai airport. Language is set per campaign along with the avatar's script and the offers it can explain. Interaction is also where the lead numbers come from: touch exploration plus the conversational avatar capture enquiries on the display itself, with on-screen lead capture recording each one during the activation. Brief the languages you need when you share the campaign plan and the avatar arrives configured before the display reaches the venue.
